search engine optimization
Indexability, visibility, popularity and measurement
Search engines account for over 80% of all Internet traffic. Google alone has a 60% market share in search engines. Koala Web Design has world class expertise in helping companies acquire customers through the Internet, by making sure that your site performs well in search engines such as Google and Yahoo.
In fact, we'll pretty much guarantee that every one of your products and categories will be listed in search engines.
But we're also realistic: much of your traffic will be for your brand and "generic" searches for product categories such as "outdoor clothing" or "fashion accessories" may only contribute a small proportion of your overall traffic.
Our philosophy is very simple: it's all about indexability, relevance, popularity - backed up by analytical measurement.
Indexability means optimising the structure of your site to allow easy indexing by search engine spiders down to individual category and product level. Screen Pages makes your URLs very readable for these robots - so much so that assists like site maps are not required for our websites.
Relevance means making sure that the "right" words and expressions are in all the right places: such as page titles, meta tags, headers, image names, links and body copy. We work with our clients to ensure that product names and classifications & descriptions are aligned to your search engine strategy. We also give you complete control over the most important SEO elements - page titles and meta descriptions so that you can fine-tune your site's performance.
Link popularity is the single most important determinant of where your pages appear on search results pages: the greater the number (and quality) of links, the higher your results. Getting links, though, is easier said than done. We recommend concentrated link-building campaigns, weblogs, online PR, social media and general referral development programmes.
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